We started this blog when we decided to go vegan in 2010, after moving into our first apartment together and having to fill a pantry from scratch. The blog started out as a way to document, explore, and learn more about veganism, and cooking in general as neither of us had really done it before.
Now we use this as a way to show people how fulfilling veganism is, a stark contrast from what it’s normally painted as. (We actually took the name ‘hipsterfood’ from a conversation we heard an asshole having in a bar about “stupid rich vegans”.)
We’re not necessarily a health food blog or an all-cupcakes-all-the-time blog. we simply post vegan food, some of which happens to be healthy, and other times extra decadent. We buy 95% cheap, easy-to-find food, and 5% sort-of-pricey, specialty food. everything should be available at your local farmer’s market, natural foods store, or wegman’s ;) We’re strong advocates for a whole foods, plant based diet, so you won’t find much Daiya around here.
Since starting hipsterfood, we’ve gained over 225,000 followers and have started CHICKPEA MAGAZINE, a quarterly publication filled with vegan food, writing, illustration, and more. Our goal is eventually to photograph & illustrate a big, thick coffee table cookbook.
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